How Much Is My Summer Camp Business Worth?

How are summer camp businesses typically valued?

Summer camp and holiday programme businesses are valued on a multiple of adjusted earnings (EBITDA). The seasonal nature of these businesses means that buyers pay close attention to the consistency of revenue year on year, and whether the business has successfully extended its season beyond the core summer period. A camp that generates income across multiple school holidays, half terms, and weekends will generally achieve a higher valuation than one operating only in July and August.

What multiples do summer camp businesses sell for?

Multiples for summer camp businesses in the UK typically range from 3x to 5.5x adjusted earnings. Businesses with multi-site operations, strong brand recognition, and year-round programming tend to sit at the higher end. When we speak with buyers interested in this sector, they often see children's summer camps as a platform for growth, with the potential to add new venues, extend the season, or layer in additional services. A business that has already demonstrated this kind of scalability is more valuable.

What factors affect the value of a summer camp?

• Season length and utilisation. Buyers want to see revenue generated beyond the core summer weeks. Half-term programmes, Easter and Christmas camps, weekend activities, and after-school clubs all extend your season and make the business more attractive.
• Venue arrangements. Whether you own your venue, have a long-term lease, or hire facilities on a seasonal basis will significantly affect your valuation. Secure, long-term access to quality venues is important to buyers. If you operate across multiple sites, the strength and transferability of each venue arrangement will be examined closely.
• Rebooking rates and customer loyalty. High rebooking rates from returning families are a strong signal. A camp where parents automatically sign up each year, and where siblings follow, demonstrates genuine loyalty that a buyer can rely on.